Receiving a gift is a powerful experience; it creates a sense of connection with giver and can rise to favorable associations with a person or a brand, which is where corporate gifts can help. Corporate Gifting must have been used by businesses and marketers to build relations with potential and current customers and to express gratitude for their business.
Why Corporate Gifting is the best practice?
Build Relationships with Clients
There are lots of ways to impress clients and build long, lasting business relationships: Offer an amazing product or service, provide high quality customer service, and have a smart approach to pricing. You can also add corporate gifts into the mix.
Your clients don’t want to feel like a number on a spreadsheet. They want to feel valued, appreciated, and like they’re one of your VIPs. Use thoughtful corporate gifts and create that experience — you could send a gift to acknowledge your client’s anniversary with your business or to congratulate them when they win an award or achieve a business milestone.
Encourage Prospects to Become Customers
You can also send corporate gift boxes to people who aren’t your customers yet. This can be a great way to start an awesome client relationship and show prospects that you’re the company to do business with.
Sending corporate gifts can help you stick out in the mind of company decision makers. If you follow up a first meeting with a thoughtful, personalized welcome gift, you’re likely to bring a smile to that person’s face — and be someone they think of when they need your services again.
Motivate and Inspire Your Team
Corporate gifting isn’t just for your clients. Your employees are your most valuable asset — take care of them with a generous and heartfelt approach to corporate gifting.
Your employees are like your business family. They want to work where they’re appreciated and feel at home. Set up a corporate gifting strategy to send thoughtful gifts to employees during key moments like birthdays and corporate anniversaries or times when they’ve done an amazing job on a project.
Personal Events: New family member or personal milestone, completion of a certificate or degree program, new home, or other personal achievements.
Company Events: Years of service, milestone years, service level recognition, or the completion of industry-specific training programs that further their skills.
Special Recognition: Rewarding instances where an employee saved the day or went the extra mile to help a business goal or a colleague.